Direct mail delivers the highest ROI of any marketing channel at 112%, with response rates nearly doubling over the past four years. But those numbers only work when every detail is handled with care. We manage the entire process in-house: data hygiene and list processing, printing, postal optimization, and distribution. No outsourced steps, no gaps in accountability. And with OmniMail, your direct mail extends into digital — retargeting, social media matching, web tracking, and call attribution — so your message reaches the right person and stays with them across channels.
Clean data is where every successful mail campaign starts. We handle NCOA processing, deduplication, address verification, and list optimization so your mail reaches real people at real addresses — and your postage budget isn’t wasted.
We print and prepare your mail under one roof — digital, offset, or variable data — then optimize every mailing for the best postal rates. Commingling, presorting, and national entry points mean lower costs and faster delivery.
Your direct mail piece is just the beginning. OmniMail layers in social media matching, online retargeting, and web tracking so your audience sees a coordinated message across their mailbox, social feeds, and browsing — all from a single campaign.
Know exactly what your mail is doing. LEADMatch identifies who visited your website after receiving a mailpiece. Call tracking ties phone inquiries back to specific campaigns. Delivery confirmation tells you when and where your mail arrived.
